S’mores Whoopie Pies

S'mores Whoopie Pies

Have you noticed that whoopie pies have become all the rage lately? First cupcakes became tres chic and began an empire-like rule over entire bakeries and cookbooks. Well, move over cupcakes, whoopie pies are trying to steal your thunder. From the classic chocolate and marshmallow fluff to gourmet and savory varieties, the sky is the limit when it comes to flavor combinations. Throw in that they are portable and easy to eat without a plate or silverware (just like cupcakes) and you can begin to see why they have become so popular.

Now, it’s pretty well documented here that I am a born and bred Pittsburgh girl, so growing up these were known as gobs. And they only came in one flavor – chocolate with a white icing center. They sent my little heart racing. My mom had a couple of friends that could make really sensational gobs and I always looked forward to the parties where they would show up. Now that there are so many possibilities at my fingertips?? Look out!

S'mores Whoopie Pies

These s’mores whoopie pies are as close to a s’more as you can get without the actual graham cracker and ooey-gooey marshmallow. The cake part is made with graham flour (Bob’s Red Mill brand, found in the organics section of the local supermarket) and the flavor is spot-on. I made them for the 4th of July weekend and they would certainly be appropriate for any summertime picnic or get together.

The recipe comes from the recently-released cookbook Whoopie Pies, which was co-authored by Sarah Billingsley and Amy Treadwell. Sarah is a native of Pittsburgh and used to write for the local newspaper, the Pittsburgh Post-Gazette. I worked with the food editor there to write a piece about the popularity of whoopie pies, their history, and a bit about Sarah and the book:

“Ex-Pittsburgher’s book has gobs of recipes” (Pittsburgh Post-Gazette). The article includes recipes for the Tiramisu Whoopie Pie and the Jalapeño Cornbread Whoopie Pie.

Sarah Billingsley was beyond generous and offered to send me a signed copy of Whoopie Pies, to be given away to one of my readers. Read on to find out how you can win the book…

Whoopie Pies Cookbook


One (1) copy of Whoopie Pies by Sarah Billingsley & Amy Treadwell

Entry Requirements

How to Enter: Leave a comment on this post answering the question: Is it a whoopie pie or a gob? And if you have had them before, what is your favorite flavor?

Required: You must include your email address in the comment form. I will need it to contact you should you win.

Deadline: Sunday, July 11, 2010 at 11:59pm EST

The Fine Print

No purchase necessary to enter. Winner will be selected at random by Brown Eyed Baker using Random.org. All entries received after the Giveaway closing day and time will not be considered. Entries that do not follow the entry requirements will not be considered. Winner will be notified via email and will have 24 hours to confirm receipt of the email. If the winner does not reply within 24 hours, another winner will be selected. Giveaway has been sponsored by Sarah Billingsley, co-author of Whoopie Pies.


Update: The giveaway is now closed. Congratulations to commenter #348, Helen, who said:

“Whoopie pies! And I love the classic — chocolate with white filling.”

Thank you to everyone for entering; I loved hearing about all of the different varieties of gobs/whoopie pies. Can’t wait to try more!

One year ago: Snickerdoodles

S'mores Whoopie Pies

Yield: About 2 dozen assembled whoopie pies

Prep Time: 40 minutes

Cook Time: 10 minutes

Total Time: 50 minutes


For the Graham Cracker Whoopie:
1½ cups graham flour
¾ cup all-purpose flour
1½ teaspoons baking powder
½ teaspoon salt
4 tablespoons unsalted butter, at room temperature
4 tablespoons vegetable shortening
1 cup (packed) dark brown sugar
2 large eggs
½ cup buttermilk
2 tablespoons milk
1 teaspoon baking soda
1 teaspoon white vinegar
1 teaspoon vanilla extract

For the Classic Marshmallow Filling:
1½ cups Marshmallow Fluff (or other prepared marshmallow cream, which will do in a pinch)
1¼ cups vegetable shortening
1 cup confectioners' sugar
1 tablespoon vanilla extract

For the Chocolate Ganache Filling:
8 ounces milk chocolate chips (or solid chocolate, finely chopped)
½ cup heavy cream


1. Position a rack in the center of the oven and preheat the oven to 375 degrees F. Line two baking sheets with parchment paper.

2. In a medium bowl, stir together both flours, baking powder, and salt.

3. In the work bowl of a stand mixer fitted with the paddle attachment, beat together the butter, shortening and brown sugar until light and creamy, about 3 minutes. Add the eggs and the buttermilk and beat until combined.

4. In a measuring cup, combine the milk, baking soda, and vinegar. Add the milk mixture to the batter along with the flour mixture and beat on low speed until just combined. Add the vanilla and beat on medium speed for about 2 minutes, until completely combined.

5. Using a spoon, drop about 1 tablespoon of batter onto one of the prepared baking sheets and repeat, spacing them at least 2 inches apart. Bake one sheet at a time for about 10 minutes each, or until the cakes begin to brown. Remove from the oven and let the cakes cool on the sheet for at least 5 minutes before transferring them to a rack to cool completely.

6. Make the Marshmallow Filling: In the work bowl of a stand mixer fitted with the paddle attachment, beat together the Marshmallow Fluff and the vegetable shortening, starting on low and increasing to medium speed until the mixture is smooth and fluffy, about 3 minutes. Reduce mixer speed to low, add the confectioners' sugar and the vanilla, and beat until incorporated. Increase mixer speed to medium and beat until fluffy, about 3 minutes more.

7. Make the Chocolate Ganache Filling: Put the chocolate in a large, heatproof bowl. Heat the cream in a large, heavy saucepan over medium heat just until it bubbles. Pour the hot cream over the chocolate in the bowl and let it sit for about 10 minutes, until the chocolate is melted. Stir with a wooden spoon or spatula until smooth. Allow the mixture to rest at room temperature until firm enough to spread, about 2 hours. You may also refrigerate the mixture for about 30 minutes, until it is firm enough to spread, stirring every 10 minutes.

8. Assemble the whoopie pies: Pipe or spread (whatever your preferred method) a layer of chocolate ganache filling onto the flat side of one of the cakes. Using the same method, top the chocolate filling with the marshmallow filling. Top it with another cake, flat-side down. Repeat with the rest of the cakes and filling.

* Note: I know many people are opposed to vegetable shortening, but it really is a necessary ingredient. It gives the cakes their characteristic lift and lightness, and the rounded shape. It is also a crucial component of the classic marshmallow filling. I can attest to both of these after reviewing my mom's old recipes for gobs!

(Recipe from Whoopie Pies by Sarah Billingsley & Amy Treadwell)


388 Responses to “S’mores Whoopie Pies”

Comment Pages 1 2 3 4 5 6 8
  1. Stephanie on July 8, 2010 at 12:36 pm

    Whoopie pies! I’ve never had them but really want to make my own- I just have to decide which delicious flavor to make!


  2. Mike on July 8, 2010 at 12:39 pm

    I always knew them as whoopie pies when I grew up in western PA. When I moved to southeastern MA, I learned that they are called Moon Pies here, as reflected in the semi-famous NRBQ song “RC Cola and a Moon Pie.” My favorite flavor is the classic chocolate cake with the cream filling.


  3. Jess-Sugar High on July 8, 2010 at 12:40 pm

    I love these!! What a great idea. I’d love to make these and take them camping.
    I’ve always known them as MOON PIES! Only recently have I been hearing the name Whoopie Pies. Banana is my favorite flavor :)


  4. LA on July 8, 2010 at 12:43 pm

    I just call them “sandwich” cookies! My favorite is anything with chocolate!


  5. Katy R on July 8, 2010 at 12:46 pm

    It’s a whoopie pie for me! And I love the classic chocolate and white cream combo, brings back childhood memories!


  6. Lisa on July 8, 2010 at 12:48 pm

    It’s a whoopie pie to me. I’ve never had one before, but I have had a moonpie.


  7. Dawn C. on July 8, 2010 at 12:49 pm

    I only know them as Whoopie Pies, too. But I’m from California. Is it an east/west coast thing? I’ve only had homemade “classic” whoopie pies, but I’m dying to try a red velvet or pumpkin/cream cheese variety!


  8. Stephanie on July 8, 2010 at 12:50 pm

    I’m from Maine and these are Whoopie Pies here. My favorite is pumpkin with cream cheese filling. So good!


  9. Disha on July 8, 2010 at 12:54 pm

    I love the name Whoopie Pies!! I’ve never had one but it’s been on my to bake list! The S’mores version would taste so awesome!


  10. SEE on July 8, 2010 at 12:56 pm

    Whoopie pies – and the only flavor I’ve had is the chocolate with the white frosting center. The post with the oatmeal with vanilla icing center sounds like the Little Debbie cakes – would love to try that one!


  11. Christine on July 8, 2010 at 1:01 pm

    I don’t know if I’ve actually had them before! But I have heard of them and they were referred to as whoopie pies. :)


  12. Jennifer on July 8, 2010 at 1:02 pm


    When I think of whoopie pies, I visualize the chocolate and marshmallow ones because those are the only ones I’ve eaten. But I was pleasantly surprised to read mentions of lemon ones in the comments here. I love lemon-flavored treats and am now craving whoopie pies of the citrus variety.


  13. Annette on July 8, 2010 at 1:07 pm

    It looks like glob to me, but I’ve never had a whoppie pie nor heard of them. This is a first for me! That being said, I’ve printed out the recipe and will be making them this weekend. Whoppie!!!!!!!!!!!!!!!!!!!!!!!!


  14. Evan @swEEts on July 8, 2010 at 1:11 pm

    Absolutely a Whoopie Pie! My favorite would have to be Lemon Whoopies with a cherry filling.. delicious!


  15. Julia on July 8, 2010 at 1:21 pm

    Whoopie pies! My mom makes the best ones – I’m 30 and still request them when she visits. mealsandmayhem@gmail.com


  16. Ben M on July 8, 2010 at 1:27 pm

    Had at 7 springs many years ago while skiing, although I admit they seemed to taste better 30 yrs. ago. I liked the standard chocolate with white cream filling. The snore recipe looks interesting.


    • Ben m on July 8th, 2010 at 1:28 pm

      Correction Smore


  17. iBAK3 on July 8, 2010 at 1:27 pm

    Definitely a whoopie pie :] I would love a vanilla with lemon filling!!!


  18. Lily Cordell on July 8, 2010 at 1:29 pm

    I call them Whoopie Pies. I’ve never tried them though! What better way than to try a recipe out of this cookbook?!


  19. Mary Beth Kovic on July 8, 2010 at 1:32 pm

    I’ve known this type to be called “Gobs” and the chocolate ones with white icing seem to be most common, although, my favorite has been a pumpkin one with cream cheese filling available locally in the the fall. I’m anxious to try some more creative flavors, though! Gobs were always available in the local bakeries. On the other hand, Whoopie Pies, were the marshmallow filled graham cracker-type cookies, completely covered in chocolate and sold commercially packaged and found with the cookies in grocery and convenience stores.


  20. Mollie on July 8, 2010 at 1:32 pm

    Definitely Whoopie Pies!

    I made German Chocolate ones once. The filling was TO DIE FOR!



  21. Emmy on July 8, 2010 at 1:37 pm

    They are Whoopie Pies where I am from also.. and chocolate will always be my favorite but can’t wait to try your S’mores recipe…


  22. Molly on July 8, 2010 at 1:39 pm

    Whoopie pies! Chocolate is my favorite!


  23. Hailey Lamb on July 8, 2010 at 1:43 pm

    These look way more delicious than any “Moon Pies” or Little Debbie oatmeal creme pies I’ve had in the South!


  24. Elli on July 8, 2010 at 1:48 pm

    I am in Pittsburgh and they are called a whole lot of delicious at my house. Whoopie Pies for short. This summer we are using a recipe to make carrot cake whoopie pies. Yo! Double Yo!!!


  25. Joan on July 8, 2010 at 1:51 pm

    They have always been whoopie pies to me. Great recipe!


  26. Heather on July 8, 2010 at 1:51 pm

    Whoopie Pies!


  27. Amy on July 8, 2010 at 1:55 pm

    We call them Whoopie Pies. I’ve actually never heard them called Gobs. I’ve only made them once, and incidentally, it was the Jalapeno Cornbread whoopie pies from this book! I don’t own it, though…but I’d most certainly LOVE to! :-)

    These s’mores whoopie pies look amazing- I’m SO trying those soon!


  28. Carla on July 8, 2010 at 1:57 pm

    I’ve always known them as gobs. My favorite so far has been dark chocolate with white frosting and some sort of cherry preserve layered together. I have dreams about a carrot or spice cake version, though. With cream cheese filling, mmm…


  29. Jessica on July 8, 2010 at 1:58 pm

    Whoopie Pies!!! I like peanut butter cookies with a white icing filling. YUM!


  30. Kassy on July 8, 2010 at 1:59 pm

    I call them Whoopie Pies. I’ve only had the chocolate with white filling version, but would like to try others :)


  31. Kate on July 8, 2010 at 2:09 pm

    They’ve always been ‘gobs’ to me. The kids thought I made up that name until we were skiing at 7 Springs and bought ‘gobs’ there.
    My favorite is Chocolate with white filling (not marshmallow – although the marshmallow is really good too)
    I’ll definitely be making the s’mores version. :-)


  32. Amanda on July 8, 2010 at 2:12 pm

    Yum…I would say they are woopie pies. I honestly have only had the traditional chocolate with white frosting in the middle. I would love to try some new flavors.


  33. Natalie on July 8, 2010 at 2:18 pm

    Whoopie pies for sure. Chocolate with marshmallow creme=pure bliss


  34. Tracy on July 8, 2010 at 2:27 pm

    They are whoopie pies to me, but I have heard them called gobs – actually by Paula Dean.

    The traditional chocolate is my favorite, but these s’mores flavored look fantastic and I think I am going to be making them soon.


  35. Kate on July 8, 2010 at 2:29 pm

    Definitely gobs! I like the classic chocolate.


  36. Sarah on July 8, 2010 at 2:35 pm

    I’ve always known them as Whoopie Pies! :)


  37. Laura on July 8, 2010 at 2:36 pm

    Its totally a whoopie pie and I’m making these tonight! The firehouse is gonna love them!



  38. Kara on July 8, 2010 at 2:44 pm

    I’ve never heard of whoopie pies referred to as gobs, but clearly a lot of people have. Believe it or not, I’ve actually never tried a whoopie pie. In all fairness, I didn’t grow up in the US, so this is a relatively new discovery. I’m definitely seeing them quite a bit in bakeries and cafés around Los Angeles, so they must be somewhat trendy, although french macarons seem to be a bigger hit!


  39. Amy I. on July 8, 2010 at 2:51 pm

    I’ve never heard of gobs before, only whoopie pies! And I’ve only had/made pumpkin with cream cheese filling, which I adored. But I’m absolutely positive that I’d adore almost any flavor. The red velvet ones are next on my to-do list, and these s’mores ones are so creative… must try them as well. Thanks for the giveaway!


  40. Avery Karnes on July 8, 2010 at 2:59 pm

    I’ve always called them Whoopie Pies! But sadly, I’ve never tried them…guess I should make these!


  41. hayley on July 8, 2010 at 3:02 pm

    whoppie pies! never heard them called gobs before. i love banana with peanut butter or marshmallow filling


  42. Jenn G. on July 8, 2010 at 3:04 pm

    I’m also a fellow Pittsburgher, and they are most definitely called Gobs. I’m not a big chocolate fan, but I think the classic chocolate cake / white icing is hard to beat. The best one I’ve ever had was from an Amish vendor at the farmer’s market in Bridgeville years ago.


  43. s on July 8, 2010 at 3:04 pm

    our family knows them as Whoopie Pies or Moon Pies (not gobs!) and my fave is the family recipe…chocolate with a marshmallow fluff based filling. they are traditional at all of our parties…and its a big joke of where I hide them and how quickly my brothers and their kids can find them and how many they can consume before they are “revealed” during dessert time (with many missing). I can’t imagine making any other recipes, but I’ve been a little intrigued by the red velvet recipes. I find it interesting they are getting so much press lately – I have made them for years and folks have been a little dumbfounded (what the heck is that??) unless they’ve had exposure to them. I took them to a neighbors party about 5 years ago and they were amazed since they thought they were the only ones round here that made them!


  44. DebbieS on July 8, 2010 at 3:05 pm

    Oh my they are GOBS! I have to say that I make a pretty mean pumpkin gob that I can never get enough of at anytime of the year!


  45. Lisa on July 8, 2010 at 3:09 pm

    I’ve known them as whoopie pies (although my mom made them recently and called them devil dogs…) I don’t think I’ve ever eaten one aside from the classic chocolate with marshmallow filling, but I think it would be tough to beat ;]


    • Karen on July 8th, 2010 at 4:33 pm

      My grandmother made both devil dogs and whoopie pies for my father when he was young. The only difference is the shape. The whoopie pie is round and the devil dog is in the shape of a hot dog bun (long).


  46. Courtney Rowland on July 8, 2010 at 3:11 pm

    Definitely knew these delicious specimens as whoopie pies! My favorite was always the pumpkin ones with cream cheese filling that always start showing up around Thanksgiving. Yum!


  47. Barbara on July 8, 2010 at 3:12 pm

    They are most definitely Whoopie Pies (pronounced wuh-hoo’-pee) at my house! And chocolate with white cream is my favorite ( http://blessusolord.blogspot.com/2008/09/whoopie-pies.html ), but I do believe I’ll have to try s’mores!


  48. Brielle on July 8, 2010 at 3:15 pm

    I lived for a short 6 months in Wexford, PA, too quick to remember if I heard them called gobs. I think of them as whoopie pies and have only had the classic, chocolate with white frosting, and not in a long long time!


  49. Anna Marie Smith on July 8, 2010 at 3:15 pm

    I never heard them called Whoopie Pies, they were always GOBS. I saw this article in our newspaper this morning. My favorite is the Choc. with white filling. I only heard the term Whoopie cushion our kids use to use as a joke when you sit on it. How did it get this name??????????? Thanks for the recipe.


  50. Heather on July 8, 2010 at 3:20 pm

    Whoopie Pies are a classic! I have to say chocolate w/vanilla filling is the best… but very few flavors are ‘bad,’ right? :)

    Thanks for sharing this recipe!


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