Strawberry Pretzel Salad
Strawberry Pretzel Salad is the perfect blend of sweet, salty, creamy, and crunchy! It's made with a buttery pretzel crust that is topped with a light cream cheese filling and finished off with a sweet strawberry Jello topping. This layered dessert is a nostalgic classic perfect for potlucks, summer BBQs, and more!

Strawberry pretzel salad is one of the first desserts that I became totally obsessed with.
My great aunt and my grandma would take turns bringing this to any family get together that occurred during the spring or summer, and it often made an appearance at Easter. I love the combination of salty pretzels, sweetened cream cheese, and fresh strawberries… if you've never had the dessert before, it can sound (and look) a little strange, but after one bite, you'll be totally hooked.
More dessert than salad, this recipe comes from a category of desserts called "dessert salads". Other recipes in this category include Grandma's Ambrosia Salad, Watergate Salad, and Strawberry Delight.
These sweet salads are made from layers and mixes of Jello, whipped toppings, fresh fruit, and on occasion vegetables and mayonnaise. Nobody really knows why these layered desserts were dubbed "salad" but they have become known as the go-to recipes for summer gatherings, potlucks, and BBQs.
Why We LOVE This Recipe
- The Flavors! It contains sweet, salt, and a little tart all in one bite!
- Minimal bake time. Keep your kitchen cool with a quick 10-minute bake for the pretzel crust.
- Easily adaptable. Swap out the fruit and Jell-O for different flavors! See below for some variations.
- Great for making ahead. It's the perfect dessert to make in advance since it needs a decent amount of chill time.

The Ingredients
This simple summer dessert comes together with three unique layers that each offer a different taste and texture; the buttery crushed pretzel crust, a light and tangy cream cheese filling, and the sweet strawberry Jell-O topping. Below are a few of the key ingredients and notes about substitutions.
As always, be sure to check the recipe card for a full list of ingredients and quantities.
- Pretzels – I prefer using the “mini twists” or small sticks, as they are the easiest to crush up.
- Cream Cheese – Use full-fat cream cheese for a filling that is creamy and not watery.
- Cool Whip – This is mixed into the cream cheese and white sugar mixture to lighten it up. You can use any other whipped topping of your choice, but I would avoid fresh whipped cream, as it is not stabilized enough and could cause the filling to be watery.
- Strawberry Jello – Any brand of strawberry gelatin will work, and you can switch up the flavors, too!
- Fresh Strawberries – While I love this best with fresh sliced strawberries, my family has also made this many, many times with frozen strawberries. Be sure to thaw and drain the frozen berries before using.
Step-By-Step Directions
Now that you have your ingredients, let's break this recipe down into the three distinct layers; crust, filling, and strawberry topping.
Step #1: Make the Pretzel Crust – Stir together the pretzel crumbs and sugar, then stir in the melted butter until the mixture is evenly moistened. Press into the bottom of a 9×13-inch pan and bake in a 400-degree oven for 10 minutes, then cool completely.

Step #2: Make the Cream Cheese Filling – Beat the cream cheese and sugar together with an electric mixer on medium speed until light and fluffy. Then, gently fold in the Cool Whip. Spread over the cooled crust and refrigerate while topping is prepared.

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Step #3: Prepare the Strawberry Jello Topping – Dissolve the gelatin mix in boiling water, stirring until completely dissolved. Stir in cold water and refrigerate until slightly thickened. Stir in the strawberries and pour over the cream cheese layer. Refrigerate for at least 3 hours, or until the Jello has completely set.


Recipe Variations
If you have made this strawberry pretzel salad recipe and are looking for fun ways to switch it up, here are a few creative options for your next batch:
- Peach: Replace the fresh strawberry with peach slices and use peach Jello in place of the strawberry Jello.
- Pineapple: Swap the fresh strawberry slices with fresh pineapple and keep the strawberry Jell-O.
- Orange: Use mandarin orange slices and an orange Jell-O mix in place of the strawberry.
- Raspberry: Use fresh raspberries and a raspberry Jell-O in place of the strawberry ingredients.
Make-Ahead and Storage Instructions
- Make-Ahead: This recipe is the ideal make-ahead dessert. Since it requires a minimum of 3 hours to set, I would recommend making it the day before you plan to serve it.
- Storage: Keep covered in the refrigerator for up to 3 days. I do not recommend freezing this dessert.

Recipe Notes & Success Tips
After making this recipe for more than half of my life, here are a few helpful tips to ensure your strawberry pretzel salad turns out perfectly:
- Pretzels: For this recipe, I suggest using small pretzel twists or sticks. They will be easier to measure and crush.
- Crushing Pretzels: You can crush the pretzels two different ways. Place them in a ziplock bag and roll them with a rolling pin (or pound with a meat mallet) until well crushed. Or, pulse in a food processor until finely crushed.
- Chill Your Layers: Be sure to let the layers chill before adding the next layer. A warm pretzel crust will cause the cream cheese mixture to melt, and a soft cream cheese layer will allow the strawberry Jell-O to seep through.
- Spread Cream Cheese Layer to Edges: This will prevent any gaps for the strawberry Jell-O to seep through and keep the salad with three distinct layers, as well as keeping the pretzel crust from getting soggy.
Summer Dessert Recipes to Try Next
- Rainbow Ribbon Jell-O
- Strawberry Cheesecake Bars
- Easy Homemade Strawberry Shortcake
- No-Bake Banana Split Dessert
- Red, White & Blue Berry Trifle
Watch the Recipe Video:
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Strawberry Pretzel Salad
Ingredients
For the Crust:
- 2 cups (160 g) finely crushed pretzels
- 3 tablespoons granulated sugar
- ¾ cup (170 g) salted butter, melted
For the Filling:
- 8 ounces (227 g) cream cheese, at room temperature
- 1 cup (199 g) granulated sugar
- 8 ounces Cool Whip
For the Strawberry Topping:
- 2 cups (480 ml) boiling water
- 6 ounce package Strawberry Jell-O
- 1½ cups (360 ml) cold water
- 4 cups (668 g) sliced strawberries
Instructions
- Preheat oven to 400 degrees F. In a medium bowl, stir together the pretzel crumbs and sugar. Pour the melted butter over top and stir with a fork until all of the crumbs are evenly moistened. Press into the bottom of a 9×13-inch baking pan. Bake for 10 min, then cool completely.
- Using an electric mixer, beat the cream cheese and sugar on medium speed until light and fluffy, about 3 minutes. Using a rubber spatula, gently fold in the Cool Whip. Spread evenly over the crust and refrigerate while you prepare the topping.
- Place the dry Jello in a large bowl and add the boiling water. Stir for at least 2 minutes, until the gelatin is completely dissolved. Stir in the cold water. Refrigerate for 1½ hours or until slightly thickened (will be the consistency of egg whites). Stir in the strawberries and pour over the cream cheese layer. Refrigerate for at least 3 hours, or until the Jello layer is set. Cut into squares to serve. Leftovers should be stored, covered, in the refrigerator for up to 3 days.
Notes
- Pretzels: For this recipe, I suggest using small pretzel twists or sticks. They will be easier to measure and crush.
- Crushing Pretzels: You can crush the pretzels two different ways. Place them in a ziplock bag and roll them with a rolling pin (or pound with a meat mallet) until well crushed. Or, pulse in a food processor until finely crushed.
- Chill Your Layers: Be sure to let the layers chill before adding the next layer. A warm pretzel crust will cause the cream cheese mixture to melt, and a soft cream cheese layer will allow the strawberry Jell-O to seep through.
- Spread Cream Cheese Layer to Edges: This will prevent any gaps for the strawberry Jell-O to seep through and keep the salad with three distinct layers, as well as keeping the pretzel crust from getting soggy.
- Cool Whip: I do not recommend substituting fresh whipped cream, as it’s not as stable and can cause the filling to weep and create a soggy crust. You can use another stabilized whipped topping of your choice.
- Recipe Variations: See the post above for ideas on different fruit/Jello combinations.
- Storing: Keep covered in the refrigerator for up to 3 days.
- Make-ahead: This recipe is the ideal make-ahead dessert. Since it requires a minimum of 3 hours to set I would recommend making it the day before you plan to serve it.
Did you make this recipe?
Leave a review below, then snap a picture and tag @thebrowneyedbaker on Instagram so I can see it!
This recipe was originally published in August 2008.
Photography by Dee Frances.




This is one of my go-to dishes… I have been making this dish for over 10 years… I make it for any family function, party and it is highly requested by friends and family… I don’t dare show up without it!
My only suggestion is that if bake the pretzel crust for more than requested (10 min), it sticks to the bottom of the pan and is very hard to serve.
other than that…. yummy!! enjoy!!!
I learned that lesson the hard way. Try this… spray the dish first with non-stick cooking spray and bake the pretzel crust an extra one or two minutes. This makes a very sturdy crust that won’t crumble, releases very easily from the pan, and will not get soggy, even after several days! It never lasts that long in our house, though.
I just stumbled on this page and I have to say, I love this recipe. I have made it with pineapple juice instead of water and using frozen strawberries. It gives it a stronger strawberry taste and you can’t taste the pineapple at all!
I stumbled upon your blog and saw this recipe. I haven’t had this dessert since I was a kid and it brought back a lot of great memories. I never comment on blogs but I think I am going to come back to your recipes again and again. Thanks. : )
I am old enough to remember the Kraft theater on TV and the commercials always included Kraft recipes. This sounds really delicious and something I could even enjoy on my diet!
This is a great recipe I’ve made it lots of times. It works really well if you buy frozen strawberries and add them to your hot gelatin mixture, they cool it down pretty quick, so you can get to the eating part faster.
I am the same way as you, and usually avoid recipes that are from sources like Kraft. Things with a can of soup are the worst example of this type of ‘cooking’. That being said, I’ve had this strawberry dessert before, and agree that it’s freaking delish! Perfect for summer cookouts especially. Yup, now I’m craving some :)
I am going to try this – I will definitely let you know. I hate that we don’t get Cool Whip here! Oh well – will have to make fattening fresh whipped cream :)
Hi Caitlin–
I think you could absolutely use the same amount of freshly whipped cream. If you do so, I’d love to know how you liked it and how it worked for you!
That’s great to know– I’ve never liked cool whip. It just tastes like whipped chemicals to me…
I love this dessert! I live in England and we can’t get Cool Whip here. Do you think it would work without it?
We use sour cream in place of the cool whip… Like the fact that it is less sweet.
This does sound amazing! I love the pretzel crust!
It looks out of this world. mmmmm, very nice!
i can see how the sweet and salty would be great here! i am ok w/prepackaged food every now and then but I still have trouble eating cool whip, though…now that i know it’s all vegetable oil!
You’ve made a recipe developer somewhere in Glenview very very happy.
I’ve never had this dessert, I’ve seen recipes for it and always wanted to make it. I love the sweet and salty thing!! I dip chips in ice cream!! I love the picture, this is the first picture I’ve ever seen of it. This would be great to make for the holiday !
I haven’t used a kraft foods recipe in years, but I think you’ve found a great one. Pretzels and strawberries? How interesting!!
everyone in my family fights over strawberry pretzel salad on holidays. and i mean, pushing and shoving to get a second piece! we’ve gotten to the point where we need two trays of this (and my family isn’t that big!), so there isn’t any arguing! mmmmm, i might make this when i go home now…
I love these things too, my grandma has a recipe for them. I love the sweet and salty combination along with the creaminess and crunchiness too. Delicious!
this looks beautiful! i saw your post on joythebaker and that you want to be a published author. that’s my dream job too–best of luck!
that’s so cute! i would never have thought of it!! pretzels are so delicious!!
yeah, this is incredible. sometimes, every once in awhile, companies get recipes using their products right. :)
This reminds me of growing up! My mom and her friends would make this all the time, especially for summer parties and the fourth of july! It’s so good.
I haven’t had this in years! I love the sweet/salty combo!!
I made your knock-off oreos!! They were SO good! I posted them on my blog today!! Thanks again! I love your blog!
I know what you mean about Kraft, but this does looks super light and refreshing for summer. I love the sweet/salty combination…I bet my husband would really enjoy this too!
I have made this with raspberries and raspberry Jell-O. It was amazing!
I usually feel the same way about Kraft as you do – but I also love one of their strawberry desserts. Maybe because it’s hard to mess up strawberries?
I’m totally with you on the Kraft recipes, but this one sounds too good not to try! Plus if you rave about it, I know it must be good :)
I read the title of this post and thought what?? I have to find out more. I used to think it was really strange to combine pretzels with sweet things but now I love it (like a chocolate and caramel covered pretzel mmm). So I can see how this would be delicious. And it looks really good!
This looks great. I’ve got some extra strawberries to use up. I might make this.
This is like salty sweet crack! My mom has been making this for years (she got the recipe from a Mennonite cookbook though) and I have been known to eat at least half a pan of it when she makes it and I’m around. I recently tried my hand at it for one of my book club gatherings, and everyone loved it. It’s so easy too!
oh.my.gosh! I love this recipe! It reminds me of all the family gatherings back in the day! I miss it so much. I need to make this for sure!