Homemade Strawberry Pop Tarts
These easy, yet totally impressive homemade strawberry pop tarts are the perfect addition to your morning breakfast. Flaky pastry surrounds strawberry filling for a tender breakfast pastry that will disappear in a matter of minutes. Get ready to go completely berserk over this amazing homemade version of one of my childhood favorite treats!

Growing up, my parents kept our home relatively junk food- and sweets-free. We weren’t allowed to have the “cool” sugary cereals, no fruit rollups, no potato chips, no pop. So naturally, no Pop Tarts.
BUT! There was a steady supply of frosted brown sugar cinnamon Pop Tarts at grandma’s house, and they were always my breakfast of choice during weekend sleepovers. I hadn’t had them in probably decades and then got hit with a serious craving for them when I was pregnant with Joseph. They totally hit the spot, but they definitely weren’t as good as I remembered.
Enter: Homemade Pop Tarts!

How to Make Homemade Pop Tarts
Quite a long time ago, I tackled homemade pop tarts and in the process learned that they are not at all difficult to make, and they will absolutely, positively blow your mind.
The pastry crust is flaky and buttery, little pieces breaking and fluttering off when you take a bite. Each little pastry pillow is full of sweet strawberry filling, and then frosted with an optional simple vanilla sugar icing.
Prepare the Filling
Everyone seems to have an old favorite when it comes to pop tarts – strawberry or brown sugar cinnamon. For this homemade pop tart recipe, I provide you with instructions to make either or both!
Brown Sugar-Cinnamon Filling
- In a medium bowl, whisk together brown sugar, cinnamon, and flour.
- Set aside until ready to assemble.
Strawberry Filling
- In a small bowl, whisk together cornstarch and water.
- Combine the cornstarch water with strawberry jam in a small saucepan over medium heat.
- Bring to a boil and simmer for 2 minutes, stirring frequently. Remove from heat and allow to cool.
- Set aside until ready to assemble.

Pastry Crust
For homemade pop tarts, I used a flaky pastry crust. It’s flaky and buttery with little pieces breaking and fluttering off when you take a bite. To make this flaky pastry you will need:
- Flour: The base of the pastry dough, this flour gives structure to the flaky pastry.
- Sugar: Sweetens up the dough, just a bit.
- Salt: Adds a little flavor and balances out the sugar.
- Butte: Unsalted butter that is cold and cubed gives the pastry little pockets of butter that bake into the flakiest dough.
- Egg + Milk: Used to bind the dough together and provides a soft finish to the dough.
Make the Pastry
- Mix together dry ingredients: In a large bowl, whisk together flour, sugar, and salt.
- Cut the butter into the flour: Using a pastry blender, cut the butter until it is the size of peas and the mixture holds together when you squeeze it.
- Add wet ingredients: In a small bowl whisk together the egg and milk and add to the dough. Mix together with a fork until everything is evenly moistened.

- Knead the dough: OIf necessary, knead until the dough comes together.
- Divide + store the dough: Divide the dough in half. If you are making the dough in advance, wrap each half in plastic wrap and store it in the refrigerator for up to 2 days. If you are making the pop tarts in one go, prepare to roll the dough.
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How to Cut the Pastry Dough
- Thaw before rolling: If you made the dough in advance, allow it to come to room temperature for about 15 minutes before rolling and cutting.
- Roll out the dough: Using a rolling pin, roll out one piece of dough to about ⅛-inch thick, in a 9½ by 12½-inch rectangle.
- Trim the edges: Using a sharp knife, pastry wheel, or bench scraper, trim the rectangle to a 9 by 12-inch rectangle.
- Slice into small rectangles: Cut the sheet of dough into nine 3×4-inch rectangles.
- Transfer the dough: Using a spatula, transfer the rectangles to a baking sheet that has been lined with parchment paper or a silicone baking mat.

Filling + Sealing
- Make the egg wash: In a small bowl whisk together egg and milk. Brush the egg wash on each of the rectangles.
- Fill the base: Spoon a tablespoon of filling into the center of each rectangle, leaving a 1/2 inch space around the edges.
- Cut the tops: Roll out and cut the second piece of dough in the exact same manner as you did the first.
- Cover the filling: One at a time, place the second rectangle of dough on top of the nine filled ones.
- Press the seams: Using your fingers, press around the seams of the dough to make sure they are sealed. Press the tines of a fork around the edges of the rectangles.
- Vent the dough: Prick the tops of the rectangles in multiple spots to allow steam to escape.
- Chill the pop tarts: Refrigerate the pan with the pastries, uncovered, for 30 minutes.

Baking Homemade Pop Tarts
- Heat the oven: Preheat the oven to 350°F.
- Bake the pastry: Bake the homemade pop tarts for 25 to 30 minutes, or until lightly browned.
- Cool and serve: Cool slightly before serving if you are not using icing on them. If you plan to ice the pop tarts, cool completely before icing.
Tips for Glazing
When I originally shared these, they were not frosted, and while it’s not TOTALLY necessary, I think it really ratchets them up a few notches, so I’ve included both a vanilla icing for the strawberry pop tarts and a cinnamon icing for the brown sugar cinnamon ones. Feel free to eat them plain or slather some frosting on!
- Mix together the icing: In a small bowl whisk together powdered sugar, milk, and vanilla extract. Add cinnamon if you are making icing for the brown sugar cinnamon pop tarts.
- Check the consistency: The icing should have a very thick, but still spreadable, consistency. If necessary, add a splash of milk at a time, until a spreadable consistency is reached.
- Ice the pop tarts: Spread a spoonful of icing over the top of each pastry and allow to sit for at least 30 minutes so the icing can set.

Serving Your Pop Tarts
If a pop tart or two won’t be enough to keep you full for the morning, here are a few other recipes you can serve with your pop tarts:
- Scrambled Eggs
- Breakfast Sausage, Egg, and Cheese Casserole
- Cheesy Sausage and Spinach Breakfast Casserole
- Sausage and Cheddar Bites
Making Ahead + Storing
- Make-Ahead Dough: You can save time in the morning by prepping the pastry dough up to 2 days in advance. Store pre-made dough in the refrigerator wrapped in plastic wrap for up to 2 days.
- Make-Ahead Baked Pop Tarts: Follow the recipe through baking and cool completely. Store uniced, baked pop tarts in an airtight container for up to 1 week. When you are ready to serve, ice and enjoy!
- Storing Iced Pop Tarts: Keep iced pop tarts in an airtight container for up to 3 days.
- Freezing Unbaked Pop Tarts: Prepare through step #6, then instead of placing the pan in the refrigerator, place in the freezer for up to 2 hours until completely frozen and firm. Transfer to an airtight ziploc bag or container and freeze for up to 3 months. Bake as directed from frozen, allowing for an extra few minutes bake time.
- Freezing Baked Pop Tarts: Bake the pop tarts and allow to cool completely. Place the cooled pop tarts in a single layer on a baking sheet and place in the freezer for 2 hours or until completely frozen. Place in an airtight ziploc bag or container and freeze for up to 3 months. Reheat in the toaster, toaster oven, oven, or microwave.
More Sweet Breakfast Pastry Treats
- Sticky Buns
- Danish Pastries
- Homemade Croissants
- Best-Ever Homemade Cinnamon Rolls
- Monkey Bread (From Scratch)

No toaster required! These homemade pop tarts with a generous heaping of vanilla glaze are perfectly crisp and flaky. Filled with sweet strawberry filling, these pop tarts are sure to go fast!
If you make this recipe and love it, remember to stop back and give it a 5-star rating - it helps others find the recipe! ❤️️

Homemade Strawberry Pop Tarts
Ingredients
For the Brown Sugar-Cinnamon Filling
- ½ cup (110 g) light brown sugar
- 1½ teaspoon (1.5 teaspoon) ground cinnamon
- 4 teaspoons all-purpose flour
For the Strawberry Filling
- ¾ cup (255 g) strawberry jam
- 1 tablespoon cornstarch
- 1 tablespoon water
For the Pastry Crust
- 2 cups (250 g) all-purpose flour
- 1 tablespoon granulated sugar
- 1 teaspoon salt
- 1 cup (227 g) unsalted butter, cold and cubed
- 1 egg
- 2 tablespoons milk
For the Egg Wash
- 1 egg
- 1 tablespoon milk
For the Plain Icing
- ¾ cup (90 g) powdered sugar
- 1 tablespoon milk
- ¼ teaspoon (0.25 teaspoon) vanilla extract
For the Cinnamon Icing
- ¾ cup (90 g) powdered sugar
- 1 tablespoon milk
- ½ teaspoon (0.5 teaspoon) ground cinnamon
- ¼ teaspoon (0.25 teaspoon) vanilla extract
Instructions
- Prepare the Brown Sugar-Cinnamon Filling: In a medium bowl, whisk together the brown sugar, cinnamon, and flour.
- Prepare the Strawberry Filling: In a small bowl, whisk together the cornstarch and water, and then combine with the jam in a small saucepan over medium heat. Bring to a boil and simmer for 2 minutes, stirring frequently. Remove from the heat and let cool.
- Make the Pastry Crust: In a large bowl, whisk together the flour, sugar, and salt. Using a pastry blender, cut in the butter until it is the size of peas and the mixture holds together when you squeeze it. In a small bowl, whisk together the egg and milk and add to the dough. Mix together with a fork until everything is evenly moistened. Knead briefly on a floured surface, if necessary, until the dough comes together.
- Divide the dough in half. (At this point you can wrap each in plastic wrap and refrigerate for up to 2 days. If you refrigerate the dough, let it come to room temperature for about 15 minutes before rolling out.) Roll out one piece of dough to about ⅛-inch thick, in a 9½ by 12½ rectangle. Using a sharp knife, pastry wheel or bench scraper, trim the rectangle to 9×12 inches. Cut the sheet of dough into nine 3×4-inch rectangles. Using a spatula, transfer the rectangles to a baking sheet that has been lined with parchment paper or a silicone baking mat.
- Assemble the Pastries: In a small bowl, whisk together the egg and milk. Brush the egg wash on each of the rectangles. Spoon a tablespoon of filling into the center of each rectangle, leaving a ½-inch of space around the edges.
- Roll out and cut the second piece of dough in the exact same manner as you did the first. One at a time, place a second rectangle of dough on top of the nine assembled ones. Using your fingers, press around the seams of the dough to make sure they are sealed. Press the tines of a fork around the edges of the rectangles. Prick the tops of the rectangles in multiple spots to allow steam to escape.
- Refrigerate the pan with the pastries (you don’t need to cover them) for 30 minutes.
- Preheat the oven to 350 degrees F.
- Bake the pastries for 25 to 30 minutes, or until lightly browned. Cool slightly before serving if not using an icing. If you plan to ice the pastries, cool them completely before doing so. Store pastries in an airtight container at room temperature for up to one week.
- Make the Icing: In a small bowl, whisk together the powdered sugar, milk, cinnamon (if using), and vanilla extract. The icing should have a very thick, but still spreadable, consistency. If necessary, add a splash of milk at a time, until that consistency is reached. Spread a spoonful of icing over top of each pastry and allow to sit for at least 30 minutes so the icing can set.
Notes
- Filling: Each filling recipes makes enough for a whole recipe (nine pastries). If you are planning to make a variety of fillings, you can scale them up or down as needed. Same goes for the icing recipes!
- Make-Ahead Dough: You can save time in the morning by prepping the pastry dough up to 2 days in advance. Store pre-made dough in the refrigerator wrapped in plastic wrap for up to 2 days.
- Make-Ahead Baked Pop Tarts: Follow the recipe through baking and cool completely. Store uniced, baked pop tarts in an airtight container for up to 1 week. When you are ready to serve, ice and enjoy!
- Storing Iced Pop Tarts: Keep iced pop tarts in an airtight container for up to 3 days.
- Freezing Unbaked Pop Tarts: Prepare through step #6, then instead of placing the pan in the refrigerator, place in the freezer for up to 2 hours until completely frozen and firm. Transfer to an airtight ziploc bag or container and freeze for up to 3 months. Bake as directed from frozen, allowing for an extra few minutes bake time.
- Freezing Baked Pop Tarts: Bake the pop tarts and allow to cool completely. Place the cooled pop tarts in a single layer on a baking sheet and place in the freezer for 2 hours or until completely frozen. Place in an airtight ziploc bag or container and freeze for up to 3 months. Reheat in the toaster, toaster oven, oven, or microwave.
Did you make this recipe?
Leave a review below, then snap a picture and tag @thebrowneyedbaker on Instagram so I can see it!
Photography by Dee Frances




My husband wanted some “homemade” pop-tarts. We used this recipe on the 3rd batch and so far it’s the best flavor! I still have a problem with the them “bursting” in the oven even with pricking the top.
I made these this weekend and they were wonderful. The pastry was so forgiving. I had a few pieces I tore when I made the top part and it cooked up quite nicely anyway. The pastry is wonderful and flaky. I think I will use it for a pie next week.
Awesome post! I’m making homemade pop tarts today and doing a bit of research. I wish I could cut the rectangles as perfectly as you–dough is pretty tricky for me.
Alysha
This makes me so happy I can’t wait to make them… I’m going blueberry picking today and think that we will make a homemade blueberry jam and make this recipe with the boys this week. They recently just discovered pop tarts… thanks to a dear friend. I however refuse to buy any process foods like that. So every trip to the grocery store the past 2 weeks has had me with 2 whining boys who wanted a box of pop tarts…
I grew up eating pop tarts. I loved them as a kid, and I’m ashamed to admit that I ate them well into my 20’s and 30’s. I love to bake, and HOMEMADE is the rule of thumb at our house, so these are definitely going to be on my to bake list! Thanks for posting this. I didn’t realize there were so many people out there who grew up deprived of pop tarts.
I just made these. They came out Great. And were delicious.!
This looks divine, thank you for the recipe
I’ve got these in the oven right now- but mine look no where as neat as yours do. I need more practice rolling out dough I guess!
I just made this recipe but I used strawberry cake filling and another with ham and cheese for my family and they are so in love! They think I’m the greatest! HeeHee…so I wanted to send you a THANK YOU for showing me how to make these pop tarts.
You are welcome! And I love the savory version with ham and cheese! Will definitely have to give that a try!
Hmm, wondering if you could use puff pastry in a pinch? bet ya can.
It’s great to hear all the fun comments about staying at “grandparents” house and getting to eat “fun stuff”, my grandkids LOVE to eat Lucky Charms at my house-no matter what else is there or made they want Lucky Charms-didn’t realize I was creating memories as I was stuffing them full of sugar.
Hi Vickie, You could definitely use puff pastry in a pinch!
And yes, you are definitely creating fond memories for your grandkids :) Enjoy!
How can I make these with “cajeta” fillling? Cajeta is a little bit thicker than condensed milk. What should I add to the cajeta so it won’t just run over the pop tarts? Thanks.
By the way, cajeta is a common and delicious Mexican sweet. Goat or cow milk is cooked very slowly with sugar to create a beautifully complex, thick syrup, much like caramel.
You have inspired me!
I’ve never tried peanut butter on my brown sugar and cinnamon poptarts (my fave)! That was delicious! Best, easiest, fastest, recipe to make poptarts taste more than just dry ever!
I’ll have to try the other recipe too. ;)
Has anyone tried freezing these & re-heating them in the toaster?
I loved pop-tarts when I was a kid! Love this grown-up version :)
These look fantastic!!!
My parents were the same way…they actually bought BRAN BUDS cereal! I remember my friend Kelly’s mom let them eat Pop Tarts AND Count Chocula…spending the night at HER house was the BEST!
I have always wanted to make homemade pop-tarts. What a great recipe!
homemade poptarts, are you kidding me??
I’m going to make these and see if my boyfriend proposes.
I made these on Sunday and they turned out perfect! I prefer the brown sugar and cinnamon to the jam, but we didn’t have good jam in the house. I also tried peanut butter and Nutella and those were superb! Next time I’ll follow the previous commenters advice and spread it versus glop it on. The dough was a bit fragile, but that’s the challenge of pastry, right?! I think my kids will be requesting these all the time now.
I’ve seen these a few times now but they still never fail to amaze me!!!
Well I need these last night in the wee hours of the morning when it was finally cool enough to think about baking.I used some strawberry jam from our CSA. Due to my complete and utter inability to roll any sort of dough out, I managed to make 1 monster pop-tart and 4 half-sized ones. They were delicious though, very buttery and sweet. I think I should have refrigerated them halfway through rolling out the dough though, because they were not very flaky. I think all the heat melted the butter faster than I expected.
My husband LOVES pop tarts. I will have to make these for him. Thanks for sharing!
I made these this morning and they were quite yummy. I used half white/half wholewheat flour and next time, would add another tbsp of sugar because the pastry dough wasn’t very sweet (although it did taste just like the real thing with the amount of sugar you have in this recipe now).
I used both fillers but for the jam, spread some cold cream cheese on to the top piece of dough (don’t glob it because it won’t melt and spread out like the jam will). So yummy! Found the brown sugar filling to be too dry and would probably add some cold butter to the mix next time.
Thanks for posting these!
These looks super yummy! My little girls would love these….as well as the hubby! I can’t wait to try them!
I’ve always wanted to try pop-tarts. Another thing to do when some good fruits come in season!
I have attempted pop tarts, twice. my dough was different. I am going to attempt yours, they look scrumptious!
What an awesome idea! And just think of all the preservatives you’re keeping out of your body by making this from scratch. I’m sure the parents would be proud.
Those look delicious. I’ve wanted to make these for a long time. Love how crispy your crust looks!
Pop tarts were never in my house when I was a kid, but I remember pleading with my mom to buy some for us. Now, I’m so glad she didn’t! I have made homemade ones before, though, which is really fun. I might have to make some again soon!
Gee, you couldn’t have made these more appealing if you tried. I want one now! :-)
What a fun treat! We never had poptarts growing up either – I think I didn’t have my first one until college. These look 100x better and addicting!