DIY: Homemade Nutella

Homemade Nutella

Last year, I made the confession of all confessions. I was on the fence about Nutella, and while I was enamored with some Nutella cookies that I made, I still wasn’t completely sold. I haven’t been able to put my finger on it, but it just wasn’t living up to the high expectations that the foodie world had set for it. When I first started flipping through my new favorite DIY cookbook last year and marking recipes to try, the homemade chocolate-hazelnut spread didn’t set the world on fire for me. It wasn’t until a few weeks ago when I revisited the book that I took a second glance at the recipe. The rest, as they say, is history.

Homemade Nutella

In the recipe headnote, it mentioned that commercial chocolate-hazelnut spreads often lack real nut flavor and can taste plasticky. Yes, that! Since it seemed like they were speaking my language, I decided that if anything might change my mind, it would be this homemade version. Turns out, I was right. I haven’t been able to put the spoon down since this finished churning in my food processor!

Homemade Nutella

In addition to being one of the easiest recipes you’re likely to find, it has officially changed my mind when it comes to the chocolate-hazelnut spread phenomenon. Maybe it has to do with actually making it myself, but the flavor truly cannot be beat. The nut flavor comes bursting through and the chocolate gives it such depth. I guess this in line with the notion that if kids help make a meal they are more likely to eat it ;-)

Eat it, I did! I ate quite a few spoonfuls before I decided I should probably try it on something else. As it turns out, graham crackers and apples are both perfect companions for your homemade Nutella. As are about a million other things, I’m sure! I can’t wait to break out the tub of pretzel rods with this jar.

Homemade Nutella

Since I gave up peanut butter for Lent, I may have just found myself a very worthy substitute for the next 38 days. My grandma used to pull the one-two punch – layering peanut butter then Nutella on her morning toast. Such a trendsetter, she was! I only wish she were here to taste this homemade version. I have no doubt she would love it and gobble it up as quickly as I could make it.

I have learned a very valuable lesson here. If I don’t care much for a packaged product, give it a homemade whirl before totally dismissing it. As it turns out, the concept is phenomenal, and this recipe’s execution makes it absolutely perfect. I’m so thrilled to finally jump on the chocolate-hazelnut train!

Homemade Nutella

One year ago: Salted Caramel Chocolate Chip Cookie Bars and Creamy Tomato-Basil Soup
Two years ago: White Chocolate Coconut Brownies
Three years ago: Espresso Ice Cream
Four years ago: Italian Walnut Pillow Cookies
Six years ago: Maple-Hazelnut Oatmeal

Homemade Nutella Spread

Yield: 1½ cups

Prep Time: 15 minutes

Cook Time: 15 minutes

Total Time: 30 minutes

A homemade Nutella spread, full of roasted hazelnuts and a rich chocolate flavor.

Ingredients:

2 cups (8 ounces) hazelnuts
1 cup powdered sugar
⅓ cup Dutch-processed cocoa powder
2 tablespoons hazelnut oil
1 teaspoon vanilla extract
⅛ teaspoon salt

Directions:

1. Preheat oven to 375 degrees F. Spread the hazelnuts out on a single layer on a rimmed baking sheet and roast until dark brown and fragrant, 12 to 15 minutes, rotating the baking sheet halfway through baking. Keep a close eye on them, as they can go from perfect roasted to burnt in a short amount of time. Transfer the hazelnuts to a medium-sized bowl.

2. Once the hazelnuts are cool enough to handle, place a second bowl upside-down on top of the bowl with the hazelnuts. Shake vigorously for about 30 seconds to remove the skins of the hazelnuts. It may take a few times to get all of the skins off; each time, remove the hazelnuts that have lost their skin to the bowl of a food processor, then continue shaking.

3. Process the hazelnuts in a food processor until their oil is released and they form a smooth, loose paste, 2 to 5 minutes, scraping down the bowl often.

4. Add the powdered sugar, cocoa powder, hazelnut oil, vanilla extract and salt and process until fully incorporated, scraping the bowl as needed, about 2 minutes. The mixture will loosen and become glossy. Transfer the spread to a jar with a tight-fitting lid or an airtight container. You can store it in the refrigerator or at room temperature for up to 1 month.

Notes:

  • If you want to do away with having to remove the hazelnut skins, you could purchase blanched hazelnuts, which I might try next time.
  • I was not able to find hazelnut oil at any local grocery stores (including Whole Foods), so I ended up ordering it from Nuts.com. You could substitute walnut oil or vegetable oil, but the hazelnut oil really helps give the spread a silky smooth texture.
  • You can substitute regular unsweetened cocoa powder for the Dutch-processed cocoa powder.

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190 Responses to “DIY: Homemade Nutella”

Comment Pages 1 2 3
  1. Averie @ Averie Cooks on February 21, 2013 at 1:45 am

    I just made two huge homemade batches of PB yesterday and one was choc PB. Once I get through that stash, I need to move onto Nutella. Looks awesome! Homemade nut butters and spreads always trump storebought!

    Reply

  2. ATasteOfMadness on February 21, 2013 at 2:20 am

    Homemade nutella has been on my to-do list for such a long time now! That’s it. It’s decided. Hazelnuts are on my next shopping list

    Reply

  3. teresa on February 21, 2013 at 2:50 am

    I have been making “nutella” for about a year now , and there is no doubdt that it is so much better than the “real one”! That’s because lots of nuts give it a better taste than lots of oil. I’ve tried it with almonds too, and it’s delicious. And one of theese days I will try peanuts.
    Your’s is really smooth. I wasn’t sure if it was ok to keep it at room temperature, thanks

    Reply

    • zie on April 16th, 2014 at 5:09 am

      Hi Teresa, mine to share your recipe?

      Reply

  4. Shreya on February 21, 2013 at 3:30 am

    You’re the best. Simply THE best! Thank you sooooo much for the lovely and surprisingly simple recipe. Can manage everything here in India, except for the hazelnut oil… But shall attempt making this nonetheless =)

    Reply

  5. Adi on February 21, 2013 at 3:32 am

    Can I use canola oil instead?

    Reply

    • Michelle on February 21st, 2013 at 2:58 pm

      Adi, The recipe did say you could substitute vegetable oil, but I would probably go with another nut oil like walnut. If you’re asking because of allergies, then yes, try vegetable or canola oil.

      Reply

      • everett on August 24th, 2013 at 5:02 pm

        What about peanut oil ?!?!

        Reply

        • Michelle on August 25th, 2013 at 7:44 pm

          I believe that would work as well.

          Reply

    • Eliza Kay on January 11th, 2014 at 9:27 pm

      My recipe called for a good 10 minutes in the fp before the natural oils were released. I also substituted coconut oil for the hazelnut oil. I ended up adding almost 2T more than the recipe instructed. Good stuff. – Thanks.

      Reply

  6. Mel on February 21, 2013 at 3:32 am

    Thanks! Now for a DIY PB recipe that’s trans fat free:)

    Reply

    • Sara on February 24th, 2014 at 9:21 pm

      I make my PB with just peanuts and salt… you can either buy salted roasted peanuts or unsalted to add the amount you want.

      Put the peanuts in a good blender (it is easiest in something like a Ninja or Vitamix) and turn it on. It will go from coarse to flour to peanut butter in just a couple of minutes in the Ninja, but it took a lot longer in my older blender, and I had to add a little peanut oil to get it from the coarse to peanut butter – just add enough for the blender to keep working. It is about half the cost of natural peanut butter and tastes great!

      Reply

  7. Allison on February 21, 2013 at 3:41 am

    At the restaurant I work at, we brown 8 oz of butter and then stir in a jar of Nutella. Tastes like a melted candy bar. Amazing. So freaking amazing.

    Reply

  8. Nicky @ Pink Recipe Box on February 21, 2013 at 4:01 am

    I’ve tried a few homemade Nutella recipes but they’ve never lived up to my expectations. Can’t wait to try your version!

    Reply

  9. Jennifer @ Peanut Butter and Peppers on February 21, 2013 at 6:45 am

    I always make homemade Nutella, way healthier then the store bought and in my opinion tastes way better too! Great recipe!

    Reply

  10. Nicole on February 21, 2013 at 7:19 am

    Just a quick tip- I have seen hazelnut oil at Homegoods/Marshall’s/TJ Maxx stores. I saw it recently and thought, “What on Earth is hazelnut oil used for?!?” Now I know! : )

    Reply

    • Michelle on February 21st, 2013 at 6:51 pm

      Oooh, great tip! Thank you!

      Reply

  11. Caroline @ chocolate & carrots on February 21, 2013 at 7:48 am

    Your homemade nutella looks just like the real thing. Definitely a must made for my homemade pantry! :)

    Reply

    • Anselm on May 15th, 2013 at 1:00 pm

      Sorry, but this spread does not look like Nutella. Nutella is completely smooth and not shiny.

      It’s a nice recipe for a hazelnut chocolate spread, but it’s not Nutella!

      Reply

      • Suey on June 15th, 2013 at 5:26 pm

        I have to disagree with you… a little. I was in Amsterdam a few months ago and bough a jar of Nutella made outside the US (Belgium I think). There is more protein and less fat and sugar in it. It is not as smooth, and is studded with tiny bits of hazelnuts. There is also more of a pronounced nut taste– not as sweet. Far superior. It is not as chocolate brown as this recipe, but I imagine it tastes closer to the original Nutella product. When made in the US the recipe apparently is adjusted to the sweet-loving American consumer…

        Reply

        • Marie over on this side of the pond... on June 29th, 2013 at 12:27 pm

          Hello Suey,
          I have to disagree with you too :) Because Nutella in the US has the same amount of protein and sugar as Nutella here in Switzerland (and Germany and France) The only difference is that In Europe, we put information by 100 g and then by portion. But for us, one portion of Nutella is 15g. On your US package, one serving is 37g. So when you actually do the math (i.e. divide by 2.46 and round to the nearest 10th), the protein and sugar is the same. But I agree with you that Nutella is much too sweet! You should not be so disparaging of American consumer tastes because we have too much sweetness here. I would personally say that it is smooth but you can see fine dots although definitely not “studded with tiny bits of hazelnuts.” The only time it wasn’t smooth for me was when it was going bad. Hope that helps!

          Reply

  12. Brittany on February 21, 2013 at 7:58 am

    Looks amazing Michele! Penn Mac in the Strip has blanched hazelnuts for the same price as skin on….they are a huge time saver:)

    Reply

    • Michelle on February 21st, 2013 at 6:51 pm

      Oh, that’s awesome to know! Thanks so much!

      Reply

      • Bernadette Frankson on August 17th, 2014 at 9:51 am

        Should the blanched or skinless ones still be roasted?

        Reply

        • Michelle on August 19th, 2014 at 1:30 pm

          Hi Bernadette, Yes, definitely still roast them. Enjoy!

          Reply

  13. Lori on February 21, 2013 at 8:01 am

    Michelle, if you keep this up you are going to have to start offering exercises to go along with the recipes. Yikes! How am I going to get slim?
    Seriously, you are the best. Thanks for all you do!

    Reply

  14. Katrina @ Warm Vanilla Sugar on February 21, 2013 at 8:11 am

    I can’t wait to try this! It looks spectacular!

    Reply

  15. Musing Mar on February 21, 2013 at 8:39 am

    This hazelnut chocolate spread sounds delicious, and so easy to make. I think my daughter would like a batch for her little ones!

    Reply

  16. Maria on February 21, 2013 at 9:01 am

    The best! This is too dangerous to have around though:)

    Reply

  17. Martha in KS on February 21, 2013 at 9:19 am

    This looks yummy. Wonder if a little Frangelico would be a good addition, especially if you don’t have the hazelnut oil I have pecans & walnuts in the freezer – might have to do my own experiment using them. Kansas City is getting 10+ inches of snow today so I’ve got time to play in the kitchen.

    Reply

    • Michelle on February 21st, 2013 at 6:52 pm

      Hi Martha, The hazelnut oil is actually really mild, much more so than Frangelico would be, so if you add the Frangelico, I would do so with a very, very light hand.

      Reply

  18. Nana Phyllis on February 21, 2013 at 10:04 am

    I totally agree with your assessment of Nutella. I just don’t like the taste. I’ll try the homemade. I may use coconut oil.

    Reply

  19. Amy on February 21, 2013 at 10:16 am

    I’ve never liked hazelnuts (and the smell of hazelnut coffee turns my stomach). Could this be made with pistachios, almonds, or another kind of nut? I would think yes, but I different types of nuts have different textures/oil contents (e.g., almonds are MUCH harder than walnuts or pecans).

    Reply

    • Michelle on February 21st, 2013 at 2:58 pm

      Hi Amy, I would try it with almonds, peanuts or cashews. I think any of them would be delicious!

      Reply

      • Caroline on September 29th, 2013 at 11:10 am

        I only had a mix of unsalted nuts (pecan, cashew, almonds, avelins and hazelnuts) and used that mix for the recipe… Its sooooooooo delicious, I bet it wont last 1 month in the fridge !!!!

        Reply

  20. Marcie @ Flavor The Moments on February 21, 2013 at 10:31 am

    I’m ready to make a homemade nut butter, and I have to admit, I’ve NEVER had Nutella. I think I’ve been afraid to buy it because I think I’ll just grab a spoon, sit in a corner by myself, and go to town on it. That’s gonna change!

    Reply

  21. Zainab on February 21, 2013 at 10:40 am

    I definitely want to try this. I don’t know where i’ll get hazelnut oil in my country but i’ll look

    Reply

    • Faiszah Nouri Faris on May 27th, 2013 at 4:36 am

      Look in the shops that sell Henna and other wedding items. Hermani is a brand here in Libya and they sell walnut oil in 4oz bottles for 2.50 dinar. They are also online if you can make orders. Going to try this one soon as Nutella here is like 5 dinar for a small jar. Way over priced to me. Now i can make my own.

      Reply

      • Jaime O'Halloran on June 21st, 2013 at 1:15 pm

        Good to know! I’m moving to Libya in 2 weeks and often wonder if I’ll be able to find all of the ingredients I’m used to having on hand when baking.
        Can’t wait to try this healthier version for my kids that are completely obsessed with Nutella!

        Reply

  22. Melissa @ Bless this Mess on February 21, 2013 at 10:46 am

    Holy yum… I’m so there. Now I just need to get some hazelnuts from the store!

    Reply

  23. marie @ little kitchie on February 21, 2013 at 10:48 am

    Your Nutella looks PERFECT. Craving some right now!

    Reply

  24. Phyllis Bienstock on February 21, 2013 at 10:56 am

    Thanks. How long will it last in the pantry? And can I use it to substitute for the Nutella cookies ? Love your site!!

    Reply

    • Michelle on February 21st, 2013 at 3:00 pm

      Up to a month in the pantry. I haven’t used it yet in the cookies, but definitely give it a try. It’s probably a little looser than the store-bought (processed) version because of the natural oils, but it’s worth a shot!

      Reply

  25. Jeanne on February 21, 2013 at 11:03 am

    Can’t wait to whip this up. Now that you’ve got the hazelnut oil, and in the spirit of Lent, you might want to try it in a sauce for fish. Hazel nut oil, segment of grapefruit and orange along with some of the juice, a little white wine, some tarragon, and salt and pepper. Top it all with some toasted, chopped hazelnuts It’s delicious over panfried white fish.

    Reply

  26. Melissa @ Treats With a Twist on February 21, 2013 at 11:27 am

    Yes! I’m so glad you GET it! I haven’t ever liked Nutella. And I keep that to myself so I won’t be shunned. But, to me, it’s always tasted…dusty? Not like nuts and chocolate. So it’s always a total bummer, no matter how many times I try “Nutella-flavored” anything. Maybe homemade will change my mind!

    Reply

    • Joan on February 21st, 2013 at 1:45 pm

      Thank you! I am not alone.

      Reply

    • Jenny D on February 22nd, 2013 at 3:17 pm

      I used to not be able to control myself around Nutella. After I started making my own then had the store bought stuff I found I don’t care for the store bought stuff as much as I thought! So you should definitely try homemade:)

      Reply

  27. Holiday Baker Man on February 21, 2013 at 11:31 am

    Oh Yum!

    Reply

  28. Jamie on February 21, 2013 at 11:45 am

    I have to try this thanks so much for sharing a little tub of Nutella for $6 lasts me a day in a half in this house. I hope this is just as yummy ;)

    Reply

  29. ambrosia on February 21, 2013 at 12:00 pm

    this. I want to make this. I already love the commercial stuff, so I’m sure that I wouldn’t be able to put the homemade version down!

    Reply

  30. Rena on February 21, 2013 at 12:12 pm

    brilliant again. love your recipes and following your adventures in the kitchen!

    Reply

  31. Ashley @ Wishes and Dishes on February 21, 2013 at 12:12 pm

    I love Nutella – always wanted to try making it at home. I think it’s time! :)

    Reply

  32. Erin @ Dinners, Dishes, and Desserts on February 21, 2013 at 12:35 pm

    I am a sucker for Nutella, the store bought and homemade way, doesn’t matter to me! But the homemade is so good, I need to make it again!

    Reply

  33. Victoria on February 21, 2013 at 12:40 pm

    If I’m looking to make this low-glycemic, do you think agave nectar (similar consistency to honey) would make this too runny?)

    Reply

    • Michelle on February 21st, 2013 at 6:55 pm

      Hi Victoria, What would you be using the agave nectar in place of? The only real “liquid” or wet ingredient in this recipe is hazelnut oil.

      Reply

      • Valerie on February 26th, 2013 at 4:10 pm

        I think she would use it in place of sugar since she is talking low glycemic index. I tried to make powdered palm sugar (palm sugar is a low glycemic sugar but still has calories) in my food processor and it didn’t work. People say it works in a vita mix but I don’t have that and don’t envision ever buying one.

        Reply

        • Cécile on May 24th, 2013 at 4:39 pm

          I was wondering the same thing as Erin, as I’m trying to be sugar free.
          Is the sugar just to give a sweet taste or does it help thickening the paste?
          Would it be too runny if using honey or agave syrup?

          What about Stevia/Truvia? That’s more solid?

          Thank you!

          Reply

          • Michelle on May 27th, 2013 at 12:43 pm

            I have not used any sugar substitutes in my baking, so unfortunately I can’t say how they would affect the final product.

            Reply

  34. Annie @ Annie's City Kitchen on February 21, 2013 at 12:51 pm

    I’ve been DYING to make Nutella! I got a food processor for Christmas and I’ve already made insane amounts of peanut butter. This is next on the list!

    Reply

  35. Anna @ Crunchy Creamy Sweet on February 21, 2013 at 12:59 pm

    Love homemade Nutella! I just wish it wouldn’t disappear so fast :)

    Reply

  36. Stef on February 21, 2013 at 1:05 pm

    Looks amazing, but I’m allergic to hazelnuts! Do you think this would work with any other nut (how I managed to only be allergic to hazelnuts is beyond me, but I can eat any other nut without issue).?

    Reply

  37. BillPzs on February 21, 2013 at 2:23 pm

    ~ Yo, w/ Banana&Bacon on Raisin toast, yea !

    Reply

  38. Laurie on February 21, 2013 at 3:12 pm

    Hahaha! I gave up chocolate for Lent. I should have given up peanut butter instead! :-)

    Reply

  39. AndreaL on February 21, 2013 at 3:52 pm

    LOL – you give up PB, I gave up chocolate and have turned my attention to putting PB on everything. :)

    Reply

  40. Mi Vida en un Dulce on February 21, 2013 at 4:49 pm

    Can you believe that it’s quite impossible to find here hazelnuts on the markets???!!! Yes, that’s it, so I have no other option that buy Nutella, and as it is imported, it’s expensive. But who care’s, I really like it.

    Reply

    • Dorothy T on February 26th, 2013 at 8:14 pm

      You can find hazelnuts for only $5.99 at Trader Joes

      Reply

  41. Jessica @ Jessiker Bakes on February 21, 2013 at 6:51 pm

    Wow, maybe this will fix my un-love for Nutella? I love this idea, I mean why NOT making it from scratch!

    Reply

  42. Tracey on February 21, 2013 at 7:02 pm

    I have wanted to try making homemade Nutella forever, but the idea of skinning the hazelnuts made me cringe. I’ve never heard of the method with the bowls in this recipe, but I seriously can’t wait to try it!

    Reply

    • Faiszah Nouri Faris on May 27th, 2013 at 4:42 am

      make your own by boiling water on the stove and placing the nuts in for a few minutes. Then toss them quickly into cold water and the skins just about jump off the nuts. I then spread them out once the skin is removed and let them dry on the counter for a day so they dry out a bit. Also I have seen local women put them on the stove with a bit of salt and roast them then toss them into water or rub them between their hands to remove the shells.

      Reply

  43. Tracy {pale yellow} on February 21, 2013 at 8:20 pm

    So glad you’re on the nutella bandwagon now. I agree with only liking some foods once they’re made at home, I’ll only eat broccoli at home when I roast it myself!

    Reply

  44. Katie @ Blonde Ambition on February 21, 2013 at 8:21 pm

    Omg, this is dangerous. TOO dangerous. I’m willing to bet it’s a lot cheaper to buy an on-sale bag of hazelnuts than the overpriced Nutella I see at the store!

    Reply

  45. Stephanie N. on February 21, 2013 at 8:23 pm

    I don’t know if you have Champp’s Americana restaurants in Pittsburgh, but while there earlier this evening, I saw a dessert that is just asking to be made with this homemade Nutella. They have a Nutella Waffle Ice Cream Sandwich. A picture is on their Facebook page: https://www.facebook.com/Champps. According to the description, they take white chocolate chip waffles and sandwich Nutella and vanilla ice cream in between and drizzle chocolate syrup on top. it looks fantastic.

    Reply

    • Michelle on February 21st, 2013 at 10:08 pm

      That sounds awesome!

      Reply

  46. Humaira on February 21, 2013 at 11:54 pm

    Would it be crazy to try to make this with Splenda / sweetener instead? For diabetics?

    Reply

    • Michelle on February 25th, 2013 at 7:41 pm

      The recipe calls for powdered sugar, and I’m not aware of a Splenda substitute for powdered sugar. If you know of or use one, then you could certainly try it. I’m not sure how it would affect the final flavor or texture, though.

      Reply

      • Leslie on January 10th, 2014 at 10:13 pm

        You can make powdered Splenda by running it in a high powered blender for about 45 seconds.

        Reply

  47. Carolyn on February 22, 2013 at 9:07 am

    This sounds fantatic and would like to whip up a batch. Nutritional value anyone?

    Reply

  48. Dave on February 22, 2013 at 12:50 pm

    Wow! I can’t believe you made homemade nutella. How does it compare to the store bought stuff even though you are not a fan?

    Reply

    • Michelle on February 26th, 2013 at 5:08 pm

      Hi Dave, It’s much nuttier-tasting than the store-bought stuff and not as oily.

      Reply

  49. Shoba Shrinivasan on February 22, 2013 at 2:34 pm

    Hi,
    this DIY is one great option…Home made nutella is something I have been wanting to do for a long time after I read the food label on the Nutella and deciphered it and realised I didnt want more of the hydrogenated palm oil and soy lecithin in my kids`s lunch meals! This looks super easy. I am wondering if using virgin unrefined coconut oil would be disastrous? Does the hezelnut oil help in the glossiness alone or does it have a distinct taste? Would help as I have my list for the weekend ready!!! Thanks a ton Michelle!!!
    Shobha

    Reply

    • Michelle on February 26th, 2013 at 5:09 pm

      Hi Shoba, The recipe recommends another nut oil or vegetable oil as a substitute, but I don’t see why you couldn’t experiment with coconut if you want (aware, of course, that it might affect the flavor). The hanzelnut oil has a very mild aroma.

      Reply

  50. Paula on February 22, 2013 at 4:42 pm

    Wow! Who knew it was so easy to make your own Nutella. I have no doubt that this is so much better than store bought nor that if your Grandmother could have tasted this she would have loved it. I think I’m going to have to stock up on hazelnuts and make some of this. Thanks for sharing your recipe.

    Reply

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