S’mores Whoopie Pies

S'mores Whoopie Pies

Have you noticed that whoopie pies have become all the rage lately? First cupcakes became tres chic and began an empire-like rule over entire bakeries and cookbooks. Well, move over cupcakes, whoopie pies are trying to steal your thunder. From the classic chocolate and marshmallow fluff to gourmet and savory varieties, the sky is the limit when it comes to flavor combinations. Throw in that they are portable and easy to eat without a plate or silverware (just like cupcakes) and you can begin to see why they have become so popular.

Now, it’s pretty well documented here that I am a born and bred Pittsburgh girl, so growing up these were known as gobs. And they only came in one flavor – chocolate with a white icing center. They sent my little heart racing. My mom had a couple of friends that could make really sensational gobs and I always looked forward to the parties where they would show up. Now that there are so many possibilities at my fingertips?? Look out!

S'mores Whoopie Pies

These s’mores whoopie pies are as close to a s’more as you can get without the actual graham cracker and ooey-gooey marshmallow. The cake part is made with graham flour (Bob’s Red Mill brand, found in the organics section of the local supermarket) and the flavor is spot-on. I made them for the 4th of July weekend and they would certainly be appropriate for any summertime picnic or get together.

The recipe comes from the recently-released cookbook Whoopie Pies, which was co-authored by Sarah Billingsley and Amy Treadwell. Sarah is a native of Pittsburgh and used to write for the local newspaper, the Pittsburgh Post-Gazette. I worked with the food editor there to write a piece about the popularity of whoopie pies, their history, and a bit about Sarah and the book:

“Ex-Pittsburgher’s book has gobs of recipes” (Pittsburgh Post-Gazette). The article includes recipes for the Tiramisu Whoopie Pie and the Jalapeño Cornbread Whoopie Pie.

Sarah Billingsley was beyond generous and offered to send me a signed copy of Whoopie Pies, to be given away to one of my readers. Read on to find out how you can win the book…

Whoopie Pies Cookbook


One (1) copy of Whoopie Pies by Sarah Billingsley & Amy Treadwell

Entry Requirements

How to Enter: Leave a comment on this post answering the question: Is it a whoopie pie or a gob? And if you have had them before, what is your favorite flavor?

Required: You must include your email address in the comment form. I will need it to contact you should you win.

Deadline: Sunday, July 11, 2010 at 11:59pm EST

The Fine Print

No purchase necessary to enter. Winner will be selected at random by Brown Eyed Baker using Random.org. All entries received after the Giveaway closing day and time will not be considered. Entries that do not follow the entry requirements will not be considered. Winner will be notified via email and will have 24 hours to confirm receipt of the email. If the winner does not reply within 24 hours, another winner will be selected. Giveaway has been sponsored by Sarah Billingsley, co-author of Whoopie Pies.


Update: The giveaway is now closed. Congratulations to commenter #348, Helen, who said:

“Whoopie pies! And I love the classic — chocolate with white filling.”

Thank you to everyone for entering; I loved hearing about all of the different varieties of gobs/whoopie pies. Can’t wait to try more!

One year ago: Snickerdoodles

S'mores Whoopie Pies

Yield: About 2 dozen assembled whoopie pies

Prep Time: 40 minutes

Cook Time: 10 minutes

Total Time: 50 minutes


For the Graham Cracker Whoopie:
1½ cups graham flour
¾ cup all-purpose flour
1½ teaspoons baking powder
½ teaspoon salt
4 tablespoons unsalted butter, at room temperature
4 tablespoons vegetable shortening
1 cup (packed) dark brown sugar
2 large eggs
½ cup buttermilk
2 tablespoons milk
1 teaspoon baking soda
1 teaspoon white vinegar
1 teaspoon vanilla extract

For the Classic Marshmallow Filling:
1½ cups Marshmallow Fluff (or other prepared marshmallow cream, which will do in a pinch)
1¼ cups vegetable shortening
1 cup confectioners' sugar
1 tablespoon vanilla extract

For the Chocolate Ganache Filling:
8 ounces milk chocolate chips (or solid chocolate, finely chopped)
½ cup heavy cream


1. Position a rack in the center of the oven and preheat the oven to 375 degrees F. Line two baking sheets with parchment paper.

2. In a medium bowl, stir together both flours, baking powder, and salt.

3. In the work bowl of a stand mixer fitted with the paddle attachment, beat together the butter, shortening and brown sugar until light and creamy, about 3 minutes. Add the eggs and the buttermilk and beat until combined.

4. In a measuring cup, combine the milk, baking soda, and vinegar. Add the milk mixture to the batter along with the flour mixture and beat on low speed until just combined. Add the vanilla and beat on medium speed for about 2 minutes, until completely combined.

5. Using a spoon, drop about 1 tablespoon of batter onto one of the prepared baking sheets and repeat, spacing them at least 2 inches apart. Bake one sheet at a time for about 10 minutes each, or until the cakes begin to brown. Remove from the oven and let the cakes cool on the sheet for at least 5 minutes before transferring them to a rack to cool completely.

6. Make the Marshmallow Filling: In the work bowl of a stand mixer fitted with the paddle attachment, beat together the Marshmallow Fluff and the vegetable shortening, starting on low and increasing to medium speed until the mixture is smooth and fluffy, about 3 minutes. Reduce mixer speed to low, add the confectioners' sugar and the vanilla, and beat until incorporated. Increase mixer speed to medium and beat until fluffy, about 3 minutes more.

7. Make the Chocolate Ganache Filling: Put the chocolate in a large, heatproof bowl. Heat the cream in a large, heavy saucepan over medium heat just until it bubbles. Pour the hot cream over the chocolate in the bowl and let it sit for about 10 minutes, until the chocolate is melted. Stir with a wooden spoon or spatula until smooth. Allow the mixture to rest at room temperature until firm enough to spread, about 2 hours. You may also refrigerate the mixture for about 30 minutes, until it is firm enough to spread, stirring every 10 minutes.

8. Assemble the whoopie pies: Pipe or spread (whatever your preferred method) a layer of chocolate ganache filling onto the flat side of one of the cakes. Using the same method, top the chocolate filling with the marshmallow filling. Top it with another cake, flat-side down. Repeat with the rest of the cakes and filling.

* Note: I know many people are opposed to vegetable shortening, but it really is a necessary ingredient. It gives the cakes their characteristic lift and lightness, and the rounded shape. It is also a crucial component of the classic marshmallow filling. I can attest to both of these after reviewing my mom's old recipes for gobs!

(Recipe from Whoopie Pies by Sarah Billingsley & Amy Treadwell)


388 Responses to “S’mores Whoopie Pies”

Comment Pages 1 2 3 4 5 8
  1. Jessica P on July 8, 2010 at 10:46 am

    I loe whooppee pies! My fav is still red velvet. Its like the perfect cookie/cupcake combo, seriously!



  2. Tricia on July 8, 2010 at 10:46 am

    It’s gotta be gob.


  3. Lindsay on July 8, 2010 at 10:49 am

    I’d call it a whoopie pie, but I’ve never had one and would love to try them!


  4. Tina from PA on July 8, 2010 at 10:55 am

    What are all these people talking about [never heard of GOBS ] ? I grew up in Greensburg PA and we ate Gobs!! Been wanting that cookbook ! YEA FOR GOBS!!!


  5. roxan on July 8, 2010 at 10:56 am

    I love whoopie pies! I first saw them at Harrod’s in London… They make the most beautiful ones ever! I hope to win this, fingers crossed.


  6. Sandy on July 8, 2010 at 10:56 am

    I call them Whoopie Pies and can’t wait to try your recipe! I also want to try red velvet cake Whoopie Pies. I love red velvet cake!!


  7. gingela5 on July 8, 2010 at 10:59 am

    I’ve only heard them refered to as Whoopie Pies. I’ve only had the chocolate w/ vanilla center and I love those! These look delicious though!


  8. Barbi on July 8, 2010 at 11:01 am

    WHOOPIE PIES! YUM! I had my first “real” whoopie pie while visiting my friend in Connecticut last September. It was chocolate with a delicious buttercream filling! HEAVEN!!


  9. SuzyQ on July 8, 2010 at 11:02 am

    I am going to go with Whoopie Pies, although I can honestly say I have never eaten one by any name. Might have to whip the S’mores ones up for my niece who loves S’mores, though. Thanks for a great idea!


  10. Erika on July 8, 2010 at 11:15 am

    I know them as Whoopie Pies. Until this year I had only had chocolate with white center, then my mom made red velvet ones with a white center. All things whoopie are good – they make my mouth water just thinking about them!


  11. Kristin on July 8, 2010 at 11:19 am

    They are whoopie pies and my favorite by far are the red velvet one!


  12. Arena @ {thenerdswife} on July 8, 2010 at 11:19 am

    I call them Whoopie Pies. I haven’t tried them yet, but I’ve been meaning to! Your s’mores ones look delicious.

    Thanks for the giveaway!



  13. Linda on July 8, 2010 at 11:19 am

    They were introduced to me as Whoopie Pies and I’ve only had Red Velvet.


  14. Julie @ Willow Bird Baking on July 8, 2010 at 11:20 am

    They’re whoopie pies, and my favorite flavor is good ol’ chocolate, though I’ve had some delicious pumpkin spice ones as well.


  15. Melissa on July 8, 2010 at 11:20 am

    I’ve always called them whoopie pies. My favorite flavor I’ve had is a golden cake with strawberry filling – yum!


  16. Lara on July 8, 2010 at 11:21 am

    I had never heard of whoopie pies until I moved to Boston for school. Never heard of them as gobs. Can’t wait to try the s’mores version. I have a serious love of all things s’mores!


  17. cookiepie on July 8, 2010 at 11:22 am

    They’re whoopie pies! Pumpkin are my favorite — though I certainly wouldn’t turn down another flavor… :)


  18. polinium on July 8, 2010 at 11:22 am

    I’ve only heard of Whoopie Pie, but I’ve never eaten one.


  19. Annalise on July 8, 2010 at 11:23 am

    I’ve never had whoppie pies or gobs, but I have been seeing them all over. I think it’s time I bake myself up a batch!


  20. Adriana from Baking Powders on July 8, 2010 at 11:24 am

    whoopie pies! at least here in boston! although i find a lot of people on the west coast don’t even know what they are!

    i’m all for the traditional chocolate-marshmallow but i made lemon whoopie pies for NYE and they were super yum!


  21. Kristen on July 8, 2010 at 11:25 am

    Oh, they are definitely Whoopie Pies. I make the chocolate kind with the marshmallow frosting in the center. I really need to expand my horizons and try some other flavors mentioned in the other comments. Who knew?!


  22. Shani P. on July 8, 2010 at 11:25 am

    I know them only as whoopie pies. Unfortunately, I’ve never tried them. I <3 S'mores so this a must try recipe.


  23. notyet100 on July 8, 2010 at 11:26 am

    wow this looks so interesting


  24. Lexi on July 8, 2010 at 11:27 am

    Actually, my family calls them black moons! For us, they are chocolate cakes filled with cream. I’ve never tried another kind, but would like to!


  25. sara l on July 8, 2010 at 11:27 am

    I call ’em whoopie pies! I have to admit I like the “classic” flavor best but the s’mores one looks AMAZING!


  26. Julie on July 8, 2010 at 11:29 am

    They are whoopie pies! And the only kind I’ve ever had are vegan ones my sister’s bakery makes – chocolate with vanilla stuff in the middle. YUM!


  27. C&C Cakery on July 8, 2010 at 11:34 am

    I’ve never had a homemade whoppie pie before (for shame!), but I do remember little pre-packed ones I used to snack on at the corner store during the fall. I’m sure the real thing is much much tastier!


  28. Sheena S. on July 8, 2010 at 11:37 am

    Definitely whoopie pies, and classic chocolate with vanilla centre all the way!


  29. Coffeebeans on July 8, 2010 at 11:38 am

    I never ate whoopie pies but I definitely would like to try them! They look amazing!


  30. Margaret on July 8, 2010 at 11:39 am

    I never had Whoopie Pies growing up. They don’t have them overseas. But since back in the States have had few. How about Gingerbread with cream cheese filling> That’s how a friend of mine makes hers.


  31. Viv on July 8, 2010 at 11:42 am

    3rd gen Pittsburgher translated to DC and I declare these GOBS!


  32. LondonFoodieNY on July 8, 2010 at 11:44 am

    Doesn’t a whoopie pie go down one’s gob?! Im a pumpkin whoopie pie gal- especially the ones at One Girl Cookies in Brooklyn and in the Baked cookbook!


  33. Debbie on July 8, 2010 at 11:46 am

    You are so right, whoopie pies are the new thing and smores are the best, I have to make these stat! Thanks for sharing!


  34. Emily on July 8, 2010 at 11:48 am

    I know them as Whoppie Pies, but believe it or not I don’t think I have EVER eaten one! I have seen their rising trend and have wanted to make some myself…maybe this weekend.


  35. Suzi Patrick on July 8, 2010 at 11:49 am

    Of course they are Whoopie pies, but are also Gobs of yummyness! I can’t wait to make them. Since finding your site last week I have made 3 different cookies and promised my husbands coworkers that they will have a different cookie each week till I get through all your recipes!! They are so excited and have enjoyed all that I have sent :) Thank you…


  36. Lindsay on July 8, 2010 at 11:51 am

    It’s only a gob if you also say yins! And the classic chocolate with white is definitely my favorite, although I’ve a mean red velvet variety. lindsaysdiamond@gmail.com


  37. Paula on July 8, 2010 at 11:52 am

    They’re whoopie pies. I`ve never eaten these cookies before.


  38. Heather on July 8, 2010 at 11:53 am

    They are whoopie pies to me, I’ve never heard them called a gob. Sadly, I don’t recall eating one. :(


  39. Louisa on July 8, 2010 at 11:53 am

    Whoopie Pies! I’ve never heard them called gobs before. I’ve never tried them, but the s’mores one might be calling my name! 😉


  40. Claire on July 8, 2010 at 11:59 am

    Ooh! They are totally called Whoopie Pies where I’m from! And I love the classic chocolate with a vanilla icing or marshmallowy center!


  41. Jessica on July 8, 2010 at 11:59 am

    They’re whoopie pies in my world and the only flavor that I remember is chocolate cakes with white creme filling. I must say, however, that new flavor combos sound intriguing!


  42. amelia on July 8, 2010 at 12:00 pm

    I say whoopie pies, but that’s because I hail from the state of new york; had I come from pittsburgh i’d probably love the steelers and call ’em gobs.

    my flavor of choices isn’t necessarily really a flavor, but, my neighborhood bakery has chocolate with pink filling coated with rainbow sprinkles – YUM! they’re so pretty and delicious. whatever we end up calling them– whoopie pies, gobs, moons, gobbie pies– i’m making the s’mores this weekend!


  43. Jessica Leigh on July 8, 2010 at 12:02 pm

    They are known as whoopie pies around here (Oklahoma) and I am a big fan! I’ve had a delicious red velvet version. Yum.


  44. Mary Lynn on July 8, 2010 at 12:06 pm

    I am, also, a born and bred Pittsburgh girl (still living there) GOBS it is.


  45. Darcie on July 8, 2010 at 12:06 pm

    I know them as Whoopie Pies because when you eat them, you say “Whoopie!!” with a HUGE smile on your face. I have been enjoying these since I was a kid but the only flavor I’ve ever had is chocolate cookie with vanilla cream center. I love S’mores just as much – can’t wait to try this new recipe!!


  46. magi on July 8, 2010 at 12:07 pm

    I’ve only had the smore kind. I made them for the fourth as well! They’re whoopie pies around here.


  47. Katie on July 8, 2010 at 12:08 pm

    Oh this post made me smile! I refuse to call them whoopie pies, they’ll always be gobs to me! This brought back some memories, but my favorite gob was always a pumpkin cake with cream cheese filling that my Mom and I bought at a western PA craft show. Mmmm, yummy!


  48. Kate on July 8, 2010 at 12:20 pm

    They are definitely whoopie pies to me! But regardless of what you call them, these look absolutely delicious…can’t wait to try them out! :)


  49. Nikki on July 8, 2010 at 12:23 pm

    I know them as whoopie pies and my favorite is pumpkin with a cream cheese icing center. YUM!


  50. Megan on July 8, 2010 at 12:34 pm

    Whoopie Pies!! My favorite flavor I have made was a fresh strawberry whoopie pie. OOOHH so good!!


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