Homemade Pop Tarts (Strawberry + Brown Sugar Cinnamon)

These homemade pop tarts start with a super easy homemade pastry crust, have strawberry and brown sugar cinnamon fillings, and they’re frosted, of course! If you’ve ever loved Pop Tarts, you’re going to go berserk over this amazing homemade version. 

Homemade Pop Tarts - A big stack of strawberry and brown sugar cinnamon pop tarts.

Growing up, my parents kept our home relatively junk food- and sweets-free. We weren’t allowed to have the “cool” sugary cereals, no fruit rollups, no potato chips, no pop. So naturally, no Pop Tarts.

BUT! There was a steady supply of frosted brown sugar cinnamon Pop Tarts at grandma’s house, and they were always my breakfast of choice during weekend sleepovers. I hadn’t had them in probably decades and then got hit with a serious craving for them when I was pregnant with Joseph. They totally hit the spot, but they definitely weren’t as good as I remembered.

Enter: Homemade Pop Tarts!

A homemade frosted strawberry pop tart.

Quite a long time ago, I tackled homemade pop tarts and in the process learned that they are not at all difficult to make, and they will absolutely, positively blow your mind.


The pastry crust is flaky and buttery, little pieces breaking and fluttering off when you take a bite. Each little pastry pillow is full of sweet strawberry or brown sugar cinnamon fillings, and then frosted with either a simple vanilla sugar icing (the strawberry) or a cinnamon sugar icing (the brown sugar cinnamon).

Preparing the dough for homemade pop tarts.

Filling and sealing homemade pop tart pastries.

Contrary to what you may think, these are really quite simple and straightforward to make. You can make the pastry dough easily by hand, then it is simply rolled out and cut, filled, topped with more pastry dough, and sealed shut.

(No multiple chilling steps to assemble these, Hallelujah!)

This would be a great project to involve the kids – I’m sure little ones would love to create their very own pop tart! Bonus points if you surprise overnight guests with these in the morning… although you may not be able to get rid of them, ha!

When I originally shared these, they were not frosted, and while it’s not TOTALLY necessary, I think it really ratchets them up a few notches, so I’ve included both a vanilla icing for the strawberry pop tarts and a cinnamon icing for the brown sugar cinnamon ones. Feel free to eat them naked or slather some frosting on!

A look inside a homemade strawberry pop tart.

One of the best parts of these homemade pop tarts? No toaster required! These are perfectly crisp and flaky without needing to be popped in the toaster.

I shared these with our family at a recent Sunday dinner, and everyone ooh’ed and aah’ed and were mighty impressed that you could actually make homemade pop tarts. Everyone seemed to have an old favorite – strawberry or brown sugar cinnamon – and they disappeared in a matter of minutes.

If you want to tackle something easy yet totally impressive, make this your next baking project!

A homemade brown sugar cinnamon pop tart sliced in half.

One year ago: Strawberry Biscuit-and-Jam Cobbler
Four years ago: Chocolate Chip Cookie Dough Ice Cream
Five years ago: Bacon,
Egg, and Hash Brown Grilled Cheese Sandwich

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Homemade Pop Tarts

These are simple and SO delicious! A flaky, buttery pastry with strawberry and brown sugar cinnamon fillings, and they’re frosted, of course!


For the Brown Sugar-Cinnamon Filling

  • ½ cup (99 grams) light brown sugar
  • 1½ teaspoon ground cinnamon
  • 4 teaspoons all-purpose flour

For the Strawberry Filling

  • ¾ cup (255 grams) strawberry jam
  • 1 tablespoon cornstarch
  • 1 tablespoon water

For the Pastry Crust

  • 2 cups (283 grams) all-purpose flour
  • 1 tablespoon granulated sugar
  • 1 teaspoon salt
  • 1 cup (227 grams) unsalted butter, cold and cubed
  • 1 egg
  • 2 tablespoons milk

For the Egg Wash

  • 1 egg
  • 1 tablespoon milk

For the Plain Icing

  • ¾ cup (85 grams) powdered sugar
  • 1 tablespoon milk
  • ¼ teaspoon vanilla extract

For the Cinnamon Icing

  • ¾ cup (85 grams) powdered sugar
  • 1 tablespoon milk
  • ½ teaspoon ground cinnamon
  • ¼ teaspoon vanilla extract


  1. Prepare the Brown Sugar-Cinnamon Filling: In a medium bowl, whisk together the brown sugar, cinnamon, and flour.
  2. Prepare the Strawberry Filling: In a small bowl, whisk together the cornstarch and water, and then combine with the jam in a small saucepan over medium heat. Bring to a boil and simmer for 2 minutes, stirring frequently. Remove from the heat and let cool.
  3. Make the Pastry Crust: In a large bowl, whisk together the flour, sugar, and salt. Using a pastry blender, cut in the butter until it is the size of peas and the mixture holds together when you squeeze it. In a small bowl, whisk together the egg and milk and add to the dough. Mix together with a fork until everything is evenly moistened. Knead briefly on a floured surface, if necessary, until the dough comes together.
  4. Divide the dough in half. (At this point you can wrap each in plastic wrap and refrigerate for up to 2 days. If you refrigerate the dough, let it come to room temperature for about 15 minutes before rolling out.) Roll out one piece of dough to about ⅛-inch thick, in a 9½ by 12½ rectangle. Using a sharp knife, pastry wheel or bench scraper, trim the rectangle to 9×12 inches. Cut the sheet of dough into nine 3×4-inch rectangles. Using a spatula, transfer the rectangles to a baking sheet that has been lined with parchment paper or a silicone baking mat.
  5. Assemble the Pastries: In a small bowl, whisk together the egg and milk. Brush the egg wash on each of the rectangles. Spoon a tablespoon of filling into the center of each rectangle, leaving a ½-inch of space around the edges.
  6. Roll out and cut the second piece of dough in the exact same manner as you did the first. One at a time, place a second rectangle of dough on top of the nine assembled ones. Using your fingers, press around the seams of the dough to make sure they are sealed. Press the tines of a fork around the edges of the rectangles. Prick the tops of the rectangles in multiple spots to allow steam to escape.
  7. Refrigerate the pan with the pastries (you don’t need to cover them) for 30 minutes.
  8. Preheat the oven to 350 degrees F.
  9. Bake the pastries for 25 to 30 minutes, or until lightly browned. Cool slightly before serving if not using an icing. If you plan to ice the pastries, cool them completely before doing so. Store pastries in an airtight container at room temperature for up to one week.
  10. Make the Icing: In a small bowl, whisk together the powdered sugar, milk, cinnamon (if using), and vanilla extract. The icing should have a very thick, but still spreadable, consistency. If necessary, add a splash of milk at a time, until that consistency is reached. Spread a spoonful of icing over top of each pastry and allow to sit for at least 30 minutes so the icing can set.


Recipe Notes:

  • Each filling recipes makes enough for a whole recipe (nine pastries). If you are planning to make a variety of fillings, you can scale them up or down as needed. Same goes for the icing recipes!

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(Recipe adapted from King Arthur Flour)

All images and text ©Brown Eyed Baker, LLC.

This recipe was originally published on July 22, 2010.